Scarab bottle opener designed by Lovina Hua

Blush Packaging

Blush, a brand of barware & drinking accessories, is the obvious choice for gearing up for a night out. It offers fun, feminine, on trend items like bracelet bottle openers, glitter tumblers and fashionable wine totes.

While the branding for Blush was already complete (logo and initial packaging designed by Sarah Morris), I was given a select number of items to package differently. We wanted to merchandise these higher price point items in a more sophisticated way that was a nod to high fashion, jewelry and even perfume. In collaboration with brand manager Erin Walsh and product developer McKenna Elves, I designed these pink boutique gift boxes with iridescent foiled accents for that extra atomic punch.

Scarab bottle opener designed by Lovina Hua

Scarab bottle opener designed by Lovina Hua

The pink boxes are constructed from thick davey board, the gold standard for book binding, and wrapped in matte pink paper with foiled iridescent text.

The pink boxes are constructed from thick davey board, the gold standard for book binding, and wrapped in matte pink paper with foiled iridescent text.

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Each box includes a clear PVC cover that allows it to hang in stores. It can also be removed for a higher end look.

Each box includes a clear PVC cover that allows it to hang in stores. It can also be removed for a higher end look.

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