Through exploration, adventure and creative play, children at Nature Nuts work together to gain knowledge of plants, animals, survival skills and sustainability. The year-round learning includes vegetable and flower gardening, campfire rings, cable tight-rope challenges, music and more in Maple Valley, Washington.
I designed the logo for Nature Nuts to be earthy and lighthearted. To tie it back to nature, I drew the shapes and letters in a way that looked like they were carved out of wood. The squirrel is based off of Washington’s native Douglas Squirrel (Nature Nuts’ mascot) while the green and brown colors were chosen to stand out in Facebook ads contrasted against the blue-heavy background since that is Nature Nuts’ main social media avenue.
Nature Nuts follows the model of Nature Immersion otherwise known as "unstructured free time in nature resulting in an intimate, deep and personal connection to the natural world”.
The logo was printed on shirts for all the students. At the end of the day I imagined it would be covered in dirt from all the tree climbing, bug searching, and fort building!
Secondary logo that can stand on its own without the squirrel
Additional critters that can be used on various collateral such as fliers and web banners
A flier that I made for Nature Nuts' first annual adults only camp