It's tea. It's confetti cake. It's a party in your mug.
I designed the first ever 36-page wholesale catalog for Pinky Up. This was targeted primarily for our gift channel customers who shop by brand and curated collections. My team and I wanted each and every page to be true to the brand, sprinkled with fun and messy deliciousness, while also making the shopping experience easy by making item numbers, prices, and selling points very clear.
Product developer and photo shoot art director: Clare King / Brand strategist: Tatyana Dolgaya / Photography: Chustine Minoda, Tim Haddock, Angela Robinson
Our team rented a B&B to style and shoot most of the environmental shots. The remaining photos were taken in our in-house studio.