pinkyup_angellawatterson_5.jpg

Pinky Up Tea

Pinky Up® is a brand of packaged tea that offers indulgent flavors with zero calories, making it the perfect mid-afternoon treat. I worked very closely with brand creator and visionary, Tatyana Dolgoya, to create a line of lovely packaging that was all about a “guilt-free dessert” experience. I personally designed 19 unique flavors of loose leaf tea and flowering tea packaging along with sample pouches for each flavor.

Not only can you find our teas in over 200 Kroger stores nationwide but also at Papersource and countless boutique shops. It is a flourishing brand with over 16.9K followers on Instagram @pinkyuptea.

Featured on The Dieline and Packaging of the World

Photography credit: Angela Robinson / Product developer: Clare King / Product developer: Laura Burris / Brand Manager: Erin Walsh / Marketing manager and creator: Tatyana Dolgaya

Our flavors includes not only hot teas but iced teas as well!

Our flavors includes not only hot teas but iced teas as well!

Embellished with individual flavor profiles, pops of color emerge from floral and fruit with metallic copper accents.

Embellished with individual flavor profiles, pops of color emerge from floral and fruit with metallic copper accents.

pinkyup_angellawatterson_8.jpg
pinkyup_angellawatterson_3.jpg
pinkyup_angellawatterson_6.jpg
pinkyup_angellawatterson_5.jpg
We wanted a packaging solution that would last longer than a paper box, store tea well, make a great gift, and have personality.

We wanted a packaging solution that would last longer than a paper box, store tea well, make a great gift, and have personality.

pinkyup_angellawatterson_9.png
pinkyup_angellawatterson_13.jpg
pinkyup_angellawatterson_14.png
I also designed three flavors of honey and three flavors of unique sugars, packaged in lovely glass jars with copper lids. They pair deliciously with the tea!

I also designed three flavors of honey and three flavors of unique sugars, packaged in lovely glass jars with copper lids. They pair deliciously with the tea!

pinkyupHoneySugar_angellawatterson.jpg
pinkyupHoneySugar_angellawatterson3.png
We're not afraid to get messy with our Pinky Up tea-sserts. It isn't a tea party without a few crumbs and loose leaves!

We're not afraid to get messy with our Pinky Up tea-sserts. It isn't a tea party without a few crumbs and loose leaves!

pinkyup_angellawatterson_11.png