Expedia Group was on a mission to simplify their ecosystem and unite many of the big boulder programs under "One EG". Before askEG, employees had to navigate to the People Hub to contact HR and then go over to Service & Support to contact IT. Now askEG combines all the support needs into one hub with a Virtual Agent chat solution for one, easy to use and intuitive resource.

I was tasked with creating a mark and visual identity for this unified program.

The mark had to represent askEG's all-in-one program which is both tech support as well as the human-centered People Team (HR).

The identity includes a modular pattern of simple shapes that can be rearranged for mobile or desktop needs. They align with the corporate brand identity.

askEG

The mark had to represent askEG's all-in-one program which is both tech support as well as the human-centered People Team (HR).

The identity includes a modular pattern of simple shapes that can be rearranged for mobile or desktop needs. They align with the corporate brand identity.

Icons for the hub's "Popular Topics" and other categories such as "Time off" or " Perks & Reimbursements".