Angelope Design
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Hispanic Heritage Month

One of my favorite things to create at EG are identities for our Global Observances and IBGs (Internal Business Groups). That could be anything from PRIDE to Black History Month to AAPI. For Hispanic Heritage Month 2021, I created a look and feel, color palette, typographic treatment and illustrations that aligned with the theme, “Esperanza” or Hope. I wanted the entire identity to vibrate with celebration.

Comms Project Managers: Candace Rivera and Christopher Jones / Production Designer: Stephanie Elliott

One of my favorite things to create at EG are identities for our Global Observances and IBGs (Internal Business Groups). That could be anything from PRIDE to Black History Month to AAPI. For Hispanic Heritage Month 2021, I created a look and feel, c

One of my favorite things to create at EG are identities for our Global Observances and IBGs (Internal Business Groups). That could be anything from PRIDE to Black History Month to AAPI. For Hispanic Heritage Month 2021, I created a look and feel, color palette, typographic treatment and illustrations that aligned with the theme, “Esperanza” or Hope. I wanted the entire identity to vibrate with celebration.

Comms Project Managers: Candace Rivera and Christopher Jones / Production Designer: Stephanie Elliott

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The starting mood board and inspo images. The palette below shows the final colors on the right.

The starting mood board and inspo images. The palette below shows the final colors on the right.

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I incorporated the scarlet macaw (Honduras’ national bird) and the Dahlia (Mexico’s national flower) in the graphics as well other shapes seen in Hispanic textiles.

I incorporated the scarlet macaw (Honduras’ national bird) and the Dahlia (Mexico’s national flower) in the graphics as well other shapes seen in Hispanic textiles.

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Geometric shapes like ascending steps and animals inspired by Oaxaca art are placed side by side to represent some of the architecture and market-life you see in Guatemala, Honduras and Mexico

Geometric shapes like ascending steps and animals inspired by Oaxaca art are placed side by side to represent some of the architecture and market-life you see in Guatemala, Honduras and Mexico