At the start of 2021, it was my mission to create a visual identity for Expedia Group’s MPV which determined how it showed up across all internal channels to our employees. This body of work included a Sharepoint landing page, templates, digital signage, and downloadable assets such as Zoom backgrounds and Slack emojis.
Project Management and leadership: Ali Hooks and Tarran Street / Art direction and strategy: Kristen Barcheski / Copy and channel strategy: Lisa Perkovic / + so many others in Comms who brought this to life
In January 2021, I was tasked with creating a visual identity for Expedia Group’s Mission, Purpose and Values which determined how it showed up across all internal channels to our employees. This body of work included a Sharepoint landing page, PPT templates, digital signage, and many downloadable assets such as Zoom backgrounds, banners and Slack emojis.
Project Management and leadership: Ali Hooks and Tarran Street / Art direction and strategy: Kristen Barcheski / Copy and channel strategy: Lisa Perkovic / + so many others in Comms who brought this to life
A starburst shape represents the Mission, which I felt was the most exciting “north star” of our company. Being able to “Power Global Travel for Everyone, Everywhere” also spoke to our inclusive goals in helping travelers experience the world regardless of things like economic background or abilities and disabilities.
The abstract bridge-shape represents our Purpose and ability to bring together human beings regardless of things like cultural differences or political divides. Travel has the healing power to shift our perspectives and bridge that gap.