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Expedia Group Welcome Week

In 2019, Expedia Group’s Seattle headquarters was planning for their big move from the high rises of Bellevue to the modern, sustainably designed campus of Queen Anne. This was a giant moment for our employees, one that needed a cohesive branding and identity across both print and digital. We wanted employees to walk through the doors on day 1 and feel engaged, excited, and aligned with not only the new headquarters but the direction that EG was going. It was a literal manifestation of the growth that our organization was making in the tech world and I’m so proud I got to be a part of that.

I was responsible for designing the main mark, welcome pamphlet, Tech Tattoos (laptop stickers), tote bags (in collaboration with Kristen Barcheski), packaging for tech accessories, digital signage, and more.

Project and Event Manager and Coordinator of this entire event: Ali Hooks / Brand Director: Gillian O’Connell / Associate Creative Director and Designer: Kristen Barcheski / + so many more folks in comms, real estate, and other departments who brought this to life

 In 2019, Expedia Group’s Seattle headquarters was planning for their big move from the high rises of Bellevue to the modern, sustainably designed campus of Queen Anne.  This was a giant moment for our employees, one that needed a cohesive branding a

In 2019, Expedia Group’s Seattle headquarters was planning for their big move from the high rises of Bellevue to the modern, sustainably designed campus of Queen Anne. This was a giant moment for our employees, one that needed a cohesive branding and identity across both print and digital. We wanted employees to walk through the doors on day 1 and feel engaged, excited, and aligned with not only the new headquarters but the direction that EG was going. It was a literal manifestation of the growth that our organization was making in the tech world and I’m so proud I got to be a part of that.

I was responsible for designing the main mark, welcome pamphlet, Tech Tattoos (laptop stickers), tote bags (in collaboration with Kristen Barcheski), packaging for tech accessories, digital signage, and more.

Project and Event Manager and Coordinator of this entire event: Ali Hooks / Brand Director: Gillian O’Connell / Associate Creative Director and Designer: Kristen Barcheski / + so many more folks in comms, real estate, and other departments who brought this to life

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I designed 10 totes with Kristen Barcheski which were based off of our (then) guiding principles.

I designed 10 totes with Kristen Barcheski which were based off of our (then) guiding principles.

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We worked closely with our local printer to ensure that the Pantone colors looked accurate and sustainble materials were used such as soy-based ink and FSC-certified paper.

We worked closely with our local printer to ensure that the Pantone colors looked accurate and sustainble materials were used such as soy-based ink and FSC-certified paper.

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This (quad-fold) welcome pamphlet doubled as a 11x17 campus map when you opened it up all the way

This (quad-fold) welcome pamphlet doubled as a 11x17 campus map when you opened it up all the way

Inside the pamphlet, we included a "Lunch Money" debit card so that employees could explore their new office and eating options.

Inside the pamphlet, we included a "Lunch Money" debit card so that employees could explore their new office and eating options.

Tech Tattoos, or removable laptop decals, was a way to give employees a fun branded element that they would carry all over campus.

Tech Tattoos, or removable laptop decals, was a way to give employees a fun branded element that they would carry all over campus.

The gobo light was based off of one of the laptop stickers I designed. It was one of the first branded elements employees would see when they entered the doors.

The gobo light was based off of one of the laptop stickers I designed. It was one of the first branded elements employees would see when they entered the doors.